Competition Details

Win! A northern lights adventure in Sweden– worth £3,000

Competition by:
Lonely Planet

Competition type:

Category: Holidays
Enter: Online
Expires: 10th May 2020

Enter Competition

Competition Description

The Prize

– Two return flights from London to Luleå in northern Sweden

– Four nights’ half board in a winter cottage at Brändön Lodge

– Three guided activities

– Use of snowshoes, skis and cold-weather clothing

– Return airport transfers

After flying to Luleå, capital of Sweden’s northernmost county, you will transfer to Brändön Lodge on the Gulf of Bothnia. Overlooking the frozen sea, the main lodge is the perfect place to enjoy hearty meals or warm up in the nearby sauna. Hidden among the trees a short distance away are the modern, open-plan Scandinavian-style individual guest cottages that will be your cosy retreat during your free time.

Your stay includes three activities from more than a dozen offered. Choose from husky sledding, snowmobiling, icebreaker excursions or even a hovercraft tour. You can also learn Nordic winter skills on a forest snowshoe trek, try your hand at ice fishing, or see first-hand how important reindeer are to the Sámi culture of the region.

Of course, whether you’re out on dedicated evening activities or simply relaxing on your private terrace at night, don’t forget to scan the skies for the dance of the aurora.

Competition Terms and Conditions

Promoter information: Immediate Media Company London Limited, Vineyard House, 44 Brook Green, London W6 7BT.

Closing time and date: 2359 on Sunday 10th May 2020. Entries received after the closing date of the promotion will not be considered. Only one entry per person.

The winner must be over 18 years old and hold a valid 10-year passport – with six months or more remaining after return to the UK.

The Promoter will use entrants’ personal details in accordance with the Immediate Privacy Policy (


This Prize Draw is open to residents of the UK aged 18 or over, except for employees of Immediate Media, Lonely Planet and The Aurora Zone their families, agencies or anyone else associated with this competition.

There will be one overall prize for one winner plus guest. The prize consists of includes two return two return flights from London to Luleå (direct or via Stockholm), four nights’ half board at Brändön Lodge, a choice of three guided activities, complimentary use of snowshoes and skis throughout, return airport transfers and use of cold-weather clothing.

The maximum total prize value is £3,000 based on the recommended retail value at the time of printing. The Promoter accepts no responsibility for any variation in the value of the prize.

The flights and accommodation must be taken in one trip, and both require 14 days advance booking and are subject to availability. Travel must be taken between 3rd January and 31st March 2021 subject to availability. Travel not permitted 13th February – 25th February 2021. The prize is non-transferable and there is no cash alternative. The four-night break is based on Monday departure returning on Friday, if you wish to travel over the weekend you may be able to exchange this prize (subject to availability) for the three-night trip which runs Friday to Sunday.

Prize travel is subject to the airlines General Conditions of Carriage. The winner and their companion must travel together on prize flights and will not accrue frequent flyer points on the prize travel. An upgrade cannot be purchased on airfares with cash or frequent flyer points.

Immediate Media, Lonely Planet and The Aurora Zone make no representation as to the safety, conditions or other issues that may exist at the destination.

Compliance with any health or other government requirements is the responsibility of the prize winner and companion.

The winner and their chosen companion must comply with all relevant customs, security and immigration requirements, including appropriate passport and visa requirements. Immediate Media, Lonely Planet and The Aurora Zone will not be responsible for any passenger’s failure to comply with these requirements.

The prize winner and the companion are responsible for holding a passport with at least six months validity. And must organise relevant visas where required.

The prize does NOT include any insurance, travel to and from the UK departure airport, or any travel or other expenses during the trip. Any out of pocket expenses (such as phone, room service, drinks purchases, gifts and food are not included in the prize.

The package is non-transferable and no alternative packages will be offered.

There is no cash alternative.

The prize is subject to availability.

Immediate Media, Lonely Planet and The Aurora Zone shall not be responsible for any indirect, special or consequential damages or losses suffered by the entrant or a third party.

The prize is provided by The Aurora Zone.

The winner will be selected at random from all eligible entries. The Promoter’s decision will be final and binding. No correspondence will be entered into.

Winners will be notified by the prize provider by email within 28 days of the competition closing date.

If the prize provider can’t contact the winner within a month of such notification, the Promoter will offer the prize to a runner-up, or re-offer the prize in another promotion.

You must provide your full name, address and daytime telephone number. We will use your personal details to administer this promotion, and will not publish them or provide them to anyone without your permission.


When you enter the competition, you agree to be bound by these rules.

The Promoter does not accept responsibility for loss, damage or injury occurring to the participant arising from his or entry into the promotion or occurring to the winner(s) arising from his or her acceptance of a prize.

The promotion is subject to the laws of England.