Competition Details

Invent a new Cadbury Dairy Milk

Competition by:

Competition type:
Competition Effort

Category: Other Prizes
Enter: Online
Expires: 3rd August 2020

Enter Competition

Competition Description

Go madbury! For the third year, Cadbury are giving the whole nation the chance to Go Madbury and invent their very own flavour of Cadbury Dairy Milk!

Competition Terms and Conditions

UK/ROI 16+. Promotion Period: 22/06/20 – 03/08/20. Log on to or and create a Cadbury Dairy Milk bar (including up to a maximum of 3 ingredients) for the chance to win an opportunity to see your bar created by Cadbury and sold for a limited time. Three finalists will be picked by a panel based on: taste and creativity (including the naming of the bar, the combination of ingredients selected and story around the inspiration of bar). Bars will be created to the finalists’ request as far as practical from a manufacturing perspective and sold for a limited time. The winner will be decided by sales data along with a public vote (20/80 split respectively) which will determine which of the three bars will become the winning creation and a limited-edition bar amongst the Cadbury Dairy Milk range. One vote per person per platform. No purchase necessary. For full T&Cs (including prize restrictions, selection process and judging criteria), visit the website. Promoter: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH.